Nuon, the Dutch subsidiary of Swedish utility Vattenfall is changing its name to Vattenfall. The name change of Nuon will take place gradually starting October 4. For customers in the Netherlands the first changes will be visible in the beginning of next year. The decision is another step in uniting the Vattenfall brands in Europe.
Vattenfall’s strategy is to make fossil free living possible within one generation. The name change is done in order to invest in the company’s future by gaining strengths, efficiency and scale to better serve the customers to achieve this goal.
Vattenfall’s CEO Magnus Hall explains in a corporate press release the decision. ‘This is a natural step and with one name and one message, we are more effective strategically and financially. Nuon is an important part of Vattenfall and is at the forefront when it comes to customer centricity, an example to implement throughout our organisation. Vattenfall recently won the tender for the first non-subsidised wind farm, Hollandse Kust Zuid in the Netherlands, which was possible because of our shared expertise and resources. We have been working as one for nearly a decade and now it is time to be one also externally.’
In addition to the Netherlands and its home country, Vattenfall is also present in 5 other European markets; Germany, Denmark, United Kingdom, Finland and France. Here the subsidiaries aready cary the name of the mother company.